Web Analytics

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Web Analytics

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. The focus is on identifying measures based on the organizational and user goals and using the website data to determine the success or failure of their goals and to drive strategy and improve the user experience.

There are two main categories of web analytics i.e

  1. Off-site web analytics refers to web measurement and analysis of whether you own or maintain a website.

2.On-site web analytics measure a visitor’s behavior once on your website.

Web analytics is required for identifying key performance indicators (KPIs) to measure the success or failures for the objectives and calls-to-action.

Web Analytics

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. The focus is on identifying measures based on the organizational and user goals and using the website data to determine the success or failure of their goals and to drive strategy and improve the user experience.

There are two main categories of web analytics i.e

  1. Off-site web analytics refers to web measurement and analysis of whether you own or maintain a website.

2.On-site web analytics measure a visitor’s behavior once on your website.

Web analytics is required for identifying key performance indicators (KPIs) to measure the success or failures for the objectives and calls-to-action.

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