Online reputation management (ORM) is the process of crafting strategies that shape, influence or monitor the public perception of an organization, individual or other entity on the Internet. It helps drive public opinion about a business and its products and services. An online reputation company can do a brilliant job of promoting your good reviews, but if your business doesn’t fix its customer service problems, negative reviews will continue to surface.

Online reputation management is good for businesses to maintain a positive brand identity in the eyes of consumers. More digital marketers understand the value of ORM in growing their business, they choose to devote more time and energy toward monitoring their brand online, Because every customer wants to  go with the product having good review.